Tasked with making raisins relevant and top of mind, we chose the one day of the year when they are the last thing any kid wants to encounter. There is nothing scarier on Halloween than raisins.
Raisins are a healthy alternative to most snacks. Through research we found that kids associate them with being uncool and prefer to not eat them in front of their friends. We wanted to help the raisin lovers, so we created ways to guide them through their challenges with a guide and social media.