Orangetheory Fitness is one of the most successful franchises in the fitness category. We were hired in 2012 to help brand the company and put them on the national map. In 8 years Orangetheory grew from less than 100 locations to over 2000, in 32 countries.
International Women’s Day happens to fall on the same day that daylight saving time goes into effect. It doesn’t seem like much until you realize that means the one day set aside to recognize the accomplishments of women also happens to be the shortest day of the year.
Holiday Campaign #HolidayProof